This announcement comes from the HCM City Department of Tourism, which is also striving to serve 38 million domestic tourist arrivals this year. The city has its sights set on achieving total tourism revenue of VND190 trillion.

To realize these ambitious goals, HCM City will be dedicated to diversifying its tourism products and enhancing their quality. Special attention will be given to products tailored for markets exhibiting rapid growth, boasting large customer bases, high spending capacities, and longer stays.

Le Truong Hien Hoa, deputy director of the HCM City Department of Tourism, emphasized the city’s significant contribution to the national tourism industry in 2023.

In 2023, HCM City successfully attracted nearly five million international visitors and catered to 35 million domestic tourists, generating total revenue of VND160 trillion.

To meet the demands of both mid-range and high-end tourists, the city has unveiled nearly 50 tourism products, with 20 innovative and unique options in the pipeline.