A ceremony was jointly held by Casper Vietnam and TV360 of Viettel Telecom Company in Hanoi on June 4 to announce the sponsorship.

The sponsorship is one of the activities rolled out by Casper Vietnam since its establishment to promote its strategy which puts customers at the centre, said its General Director Nguyen Viet Chung.

Casper Vietnam has set up strategic cooperation with leading digital television content developers such as TV360, FPT Play, K and Galaxy Play to give new experiences to clients.

Earlier, Viettel Telecom, a subsidiary of the Viettel Military Industry and Telecoms Group, said TV360 holds the exclusive rights to broadcast UEFA EURO 2024 finals on all television platforms and social media in the territory of Vietnam.

Twenty-four teams, including hosts Germany, will compete in the finals scheduled to take place from June 15 to July 15, 2024.

UEFA EURO, the largest continental-level football tournament in the world, gathers the strongest national teams in Europe. Held every four years, it is highly anticipated by football fans, ranking second only to the FIFA World Cup, and also a coveted asset for broadcasters worldwide.