The group toured popular local attractions such as Bau Trang, Fish Sauce Museum, and Novaworld Phan Thiet entertainment ecosystem. They also experienced new tourism services, accommodations, and culinary offerings in Ham Tien-Mui Ne, and Tien Thanh in Phan Thiet city.

Jurgen Manfred Grotzinger, a representative of the delegation, praised Binh Thuan's natural resources, tourism services, and local culture. The survey offered an opportunity for the province to promote its strengths, especially its image as a safe, friendly, and high-quality destination.

Binh Thuan’s Department of Culture, Sports, and Tourism organised meetings between local businesses and the delegation to foster connections and better understand market trends.

The department's deputy director Nguyen Lan Ngoc emphasised the province’s commitment to foster sustainable tourism development, capitalising on its natural resources like beaches, clear sky, and hospitable people.

With 192 km of coastline and Phu Quy island, Binh Thuan boasts diverse marine ecosystems and beautiful beaches. It also offers a variety of tourism experiences, from luxury beach resorts to eco-friendly and cultural tourism.

Since early 2024, Binh Thuan's tourism sector has seen vibrant activities, attracting over 6.4 million visitors, a 6.6% increase from 2023. The number of international visitors, particularly from countries like the Republic of Korea, China, and Russia, grew by 53%. The Phan Thiet Airport, set to open in 2025, will further enhance tourists' travel to the province.