The famous and long-standing travel magazine Condé Nast Traveller of the United States quoted a study conducted by the UK’s Post Office, saying Vietnam topped the rankings for the first time.

Hoi An, which used to a bustling merchant port city, leads the way for travelers on a budget thanks to lower charges at local restaurants and bars, said the article.

The Post Office’s Worldwide Holiday Costs Barometer combines the average local price of eight popular tourist items. Hoi An leads the way with things like beer at about US$1.47, Coca-Cola at about US$0.91, and sunscreen at about US$4.70. Lower costs mean that the city has jumped up from sixth place in the 2023 rankings to the top spot this year.

The article also suggested that travelers should spend mornings on the pristine beaches, afternoons touring the array of fascinating historical sites in the area, and evenings seeking out the tastiest corners of the Hoi An Night Market.

Best of all, it’s one of the best places in the world to catch up on quality shut-eye, according to the Skyscanner 2024 UK Travel Trends Report, which analysed cities with hotels with the best sleep quality scores.

The 2024 report by Post Office placed Cape Town, last year’s winner, in second place. Local costs have risen, although it’s still the cheapest place for a three-course meal at about US$44.64.

The South African city was followed by Mombasa of Kenya, Tokyo of Japan, and the Algarve of Portugal.

Rounding off the list are Sharm el-Sheikh of Egypt, Sunny Beach of Bulgaria, Kuta of Bali, Marmaris of Turkey, and Paphos of Cyprus.

The list of the world’s top best value destinations for 2024 highlights the global destinations where travelers’ money goes further, Condé Nast Traveller wrote.

The Post Office’s report looked at various factors likely to influence holiday decision-making in 2024, ranging from exchange rates to the cost of eating out and visiting each destination's most popular tourist attractions.