According to the municipal Department of Tourism on February 1, tourism revenue during the holiday reached VND7.69 trillion, marking a 17.4% increase compared to the same period last year.

During the reviewed period, the southern city welcomed 87,358 foreign visitors, a 16.5% annual increase.

These gains are attributable to the city's organization of events celebrating the Lunar New Year of the Snake and its ongoing efforts to enhance the quality of its tourism offerings.

Thousands of holidaymakers flocked to Nguyen Hue Flower Street, while other popular attractions such as the Tet Book Street, Tao Dan Spring Flower Festival, and tourist sites like Dam Sen and Suoi Tien also drew large crowds.

Additionally, many local travel agencies offered special tour packages to introduce foreign visitors to the Lunar New Year festival, providing an opportunity to explore Vietnam’s rich traditional culture.