The number of Vietnamese travelers to Japan in August alone hit 50,900, representing an increase of 16.5% compared to the pre-pandemic period back in 2019, and marking a rise of 54% compared to the same period from last year.

JNTO said that in the first seven months of the year, Vietnamese holidaymakers to the Far East nation increased by 17.4% over the same period from 2019, making it one of the markets to record the highest recovery and growth rate in terms of visitor numbers in the world.

In an effort to attract more Vietnamese tourists to Japan and commemorate the 50th anniversary of diplomatic relations between the two countries this year, JNTO also held a contest to sing the song "Tomodachi - Tinh ban" (Tomodachi - Friendship), that is due to last until late December. Five amateur talents who best perform the song in Japanese and Vietnamese will have the opportunity to tour Japan.

Moreover, a number of Vietnamese travel enterprises are set to open tours to Japan in November - the best time to visit the country to admire autumn leaves - at competitive prices.