Agoda’s flight bookings from the first half of this year highlight the burgeoning interest among travelers, particularly those from Thailand, Australia, the Republic of Korea (RoK), and Singapore.

The agency’s latest findings indicate that Vietnam has solidified its position as a popular getaway for global travelers.

“Thai tourists, in particular, have demonstrated a keen interest, with Vietnam claiming the top three spots in their international travel preferences,” says Agoda.

It also notes that places such as Da Nang, Hanoi, and Ho Chi Minh City have emerged as the most sought-after cities for travelers from the Land of Smiles.

Furthermore, tourists from the RoK have long exhibited an exceptional fondness for visiting the country, ranking it as the pinnacle of their international travel choices. As such, the coastal city of Da Nang has proven to be one of the favourite travel destinations of Koreans.

Meanwhile, Agoda maintains that Ho Chi Minh City has come third for travelers from the RoK, showcasing the diverse offerings available when visiting Vietnam which has captivated a diverse range of travelers.

“For Australians, Vietnam has swiftly risen to prominence, securing the second spot after perennial Aussie favorite Bali, underscoring the country's immense appeal and allure for the Australian travelers seeking unique experiences and adventures within Southeast Asia,” stresses the digital travel platform.

Agoda also shares that Singaporean travelers, known for their discerning taste, have also recognised Vietnam’s allure, making Ho Chi Minh City the third most booked flight destination in their travel itineraries.

“This surge in international interest can be attributed to Vietnam's fascinating blend of ancient traditions and modern progress, its delectable cuisine, awe-inspiring natural beauty, and warm and welcoming locals,” says Agoda.

“The country has set a target of 8 million international visitors for 2023, and as at the end of July, had already logged over 6.6 million, seeing the nation well on track to exceed its yearly goal,” adds Agoda.

Lam Vu, country director for Vietnam and Indochina at Agoda, expressed excitement about the increasing enthusiasm for the country as a top-notch travel destination.

"Vietnam has an incredible ability to appeal to a wide range of travelers, offering a unique and authentic experience. Its diverse cultural tapestry, breathtaking landscapes, and exceptional hospitality are truly captivating, and its tremendous to see Vietnam’s increasing appeal to visitors from all around Asia Pacific reflected in Agoda's flight booking data,” he concludes.