Among the registered exhibitors are those from Cambodia, Chile, Taiwan (China), Laos, Malaysia, Myanmar, Japan, the Philippines and Thailand.

The 17th expo, the largest of its kind in Vietnam themed Connectivity, Growth and Sustainability, aims to enhance exchanges, tourism promotion and business opportunities for domestic and foreign tourism companies.

Moreover, ITE HCMC 2023 will be held in a hybrid format, a combination of physical booths and online events such as 2D Online Booths, and Online Appointment Schedules between international buyers and sellers.

It is expected to contribute breakthrough solutions, stimulate the international tourism market, help Vietnam tourism develop sustainably, and create opportunities to popularize Vietnam’s profile among international friends.

The expo will feature a diverse range of activities, including a working programme between international buyers and exhibitors, a high-level tourism forum on digital transformation for tourism development, a series of specialized tourism seminars, an ITE HCMC Award 2023 ceremony, and an Asia-Pacific World Travel Awards ceremony.

The ITE HCMC 2023 will jointly be held by the Vietnam National Authority of Tourism, Ho Chi Minh City Department of Tourism, C.I.S Vietnam Advertising & Exhibition JSC, and Le & Brothers Company Limited.

The tourism industry is expected to develop strongly and sustainably in the post-pandemic period, to make Vietnam one of the 30 countries with the world’s leading tourism competitiveness, said Le Truong Hien Hoa, deputy director of the Ho Chi Minh City Department of Tourism, in the press release.

Vietnam welcomed nearly 6.6 million foreign arrivals in the first seven months of the year, meeting 83% of the target set for the whole year.