Ha Van Sieu, deputy director of the VNAT, emphasised that with regard to the international market, the Vietnamese tourism industry will select markets under the following criteria, including visa exemption, convenient flight connections, high growth potential, and quality.

According to the plan for 2025, the Vietnamese tourism industry will host a range oof tourism promotion programmes in a bid to strengthen connectivity with businesses in China, the Republic of Korea, Japan, Southeast Asian nations, as well as countries in Europe, Australia, North America, India, and the Middle East.

Most notably, there will be a Vietnam Cultural Tourism Week programme held in Europe, while the Vietnam Exhibition House at EXPO 2025 Osaka in Kansai slated for April to October 2025 is anticipated to become an important occasion to promote both Vietnamese culture and tourism.

Next year, Vietnamese travel firms are anticipated to attend some of the world's leading tourism fairs in 2025, including ITB Berlin, IMEX Frankfurt in Germany, WTM London in the UK, FITUR in Spain, IFTM Top Resa in France, MITT in Russia, MATKA in Finland, ITB China in China, TITF in Taiwan (China), and SITF in the Republic of Korea.